About Bobby Robins

After nearly a decade in professional hockey, including time in the NHL with the Boston Bruins, I learned the importance of discipline, structure, and showing up every single day. Those traits drive success in sports, in business, and in communication.

Before turning pro, I studied English Writing at the University of Massachusetts Lowell, where I served as captain of the Division I Riverhawks. Writing was never an afterthought. It was a parallel pursuit. I took the craft seriously then, and I take it seriously now.

After my playing career, I published a memoir chronicling the pursuit of the NHL dream and the resilience required to chase it. That experience sharpened my voice and deepened my understanding of authentic communication.

I became focused on email when I recognized its power. It exists outside the algorithm and provides a direct, owned line of communication between a brand and its audience. Social platforms are rented space. Your email list is yours.

When I sent my first professional email and closed my first retainer client from it, I saw what disciplined, well written communication could do. I committed to mastering the craft of email strategy and execution.

Email Enforcer is built on that foundation. Structured communication. Consistent delivery. Respect for your voice.

I work with a limited number of brands at a time so I can remain directly involved in every project. When you work with me, you work directly with me. Every email is written and managed with the same discipline that carried me to the NHL.